 Now the societal make-up has become discernibly segmentized; they’re no longer inextricably intertwined into a confusing mass of consumers, intractable, and unmanageable (even by top marketing syndicates). With the gradual evolution of Indian demographic structure, highly recognizable and autonomous consumer-classes have emerged who have developed typical penchant for some of the swankiest, and sensible IT products and solutions.
Even within the social stretch, IT firms have come out with products and solutions specific to classes say for women, and younger people. Not only that even products are getting segregated into something that serve the typical needs of people dwelling in urban ambience or rural inhabitants. That technologies are increasingly being moulded to adapt to the specific needs of demographic continuum! People are being made the masters of technologies. With such unfolding scenario, IT company like HP has quickly adjusted to the contemporary trends, and the class-taste.
But such a behavioural dynamics is more perceptible in the case of portable digital devices like notebooks, and netbooks. At a time when the world is under the cricketing fever, bucking the residual sense of recession, HP India has launched some of the most exciting notebook products that can satiate the computing and entertainment aspirations of people cutting across class and profession. The company has launched six genres of swanky notebook- products (the DV2 Series, DV3 Series, DV6 Series, HP Mini 110 Series, CQ 610 Series and the HP ProBook.) in the Indian market. In an exclusive interaction with Digital Edge, Chua Hwee Koon, VP, Mobile Business Unit, PSG, Asia Pacific and Japan, HP Asia Pacific Pte Ltd, says, “The launch signifies our resolve to cater to the needs of various consumer groups spread across the globe. The global market has turned into a ‘fragmentally-matured’ one requiring specific kinds of products.
The Indian market resonates with the same international impulse, and the launch of these notebook products here in India testifies our desire to server the Indian people.
These notebooks are truly state-of-the-art products that inculcate many of the technological feedbacks we picked up from the Indian market. We’re simply ecstatic”. The launch also marks a new phase where ‘HP’ and ‘Compaq’ as brands truly shake hands. It has been noticed that the two brands were addressing the India market as virtually ‘independent entities’. Seeing Compaq by the side of ‘mighty shadow’ of HP (at the launching event), gives an impression that the brand Compaq is getting the symmetrical focus in the Indian market.
“Apart from the superior technological edge, HP and Compaq’s strong focus on chic design and performance has been its unique selling quotient. When we look at today's market for portable devices, it's about development of a continuum of devices that meet consumers' unique needs, whether for personal or business use”, said Ravi Swaminathan, President–Personal Systems Group, HP India. To further strengthen the leadership with an aggressive ‘Go-to-Market’ strategy, HP India plans to expand its retail footprint across 650 cities and expand the retail partner network to over 10000 by the end of this year. The new range of HP notebook PC’s will be offered to customers through HP’s wide network of exclusive HP stores, multi-brand outlets and large format retailers.
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