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Axis Communications showcases solutions at IFSEC India

By Digital Edge Bureau, 14.12.2018, 09:07
 
Axis_Sudhindra_Holla_1

Making deep impact at the IFSEC India Expo 2018: Sudhindra Holla, Sales Director – India & SAARC, Axis Communications

For addressing the growing market of IP surveillance systems & solutions in India, Axis Communications has exhibited its integrated range of thermal and video surveillance technologies at the IFSEC India Expo 2018 held recently in New Delhi.

“The challenges posed by rapid urbanization and increasing crime rate has put the government under immense pressure to recognize the vulnerabilities leading to possible threats. Our demos at IFSEC 2018 are thoughtfully curated to showcase how our integrated all-in-one intelligent solutions can help put crimes in check and build a smart and safe city. With an estimated budget of Rs 2.09 Lakh Crore for smart city programmes by the Government, there is a requirement for new age Network Video integrated end to end solutions. Axis’ plethora of smart solutions aims to provide a better quality of life along with the promise of making the city safer,” said Sudhindra Holla, Sales Director – India & SAARC, Axis Communications.

As a part of their safe and smart city initiative, Axis along with their technology partners- Allied Telesis and Milestone demonstrated their leadership in Intelligent security solutions. Axis believes in building the right sustainability strategy and more importantly, how it can be delivered throughout not only an organisation, but rather the whole supply chain involved in today’s complex business models. So, with sustainability embedded in our approach, the company has introduced several innovative and energy efficient technologies in their products, which are also showcased.

With the video surveillance industry seeing a paradigm shift in India and the increasing number of cyber-attacks, security is becoming a priority for both the government and enterprises and providing highly protective network infrastructure becomes vital. For Axis, when you talk about IoT, cyber security is extremely important, which means the camera can have no back door. Axis makes all cameras as secure as possible from a firmware perspective so that it is not easy to hack the cameras.

The product and solutions displayed, helped educate all stakeholders and end customers on the need for smart upgradation of technology and the importance of adopting smart solutions to keep their business and clients secure.

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