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SAS leads market in advanced & predictive analytics: IDC

By Digital Edge Bureau, 22.09.2018, 14:02

SAS notches up the top position as a global player in the predictive & advanced analytics suppliers category

In an impressive development, IDC report announces that SAS has become number one global player in the predictive & advanced analytics suppliers category.

SAS led with a 30.8 percent market share in 2017 in the advanced and predictive analytics category, more than twice that of the next-closest competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has exhibited continued growth every year in the category.

“We continue to work closely with our customers to transform a world of data into a world of intelligence,” said Jim Goodnight, CEO of SAS. “Over the years, SAS has developed and refined an incredibly deep set of capabilities in advanced analytics that has propelled us to the top of the market. But we are not content to stand still. A curiosity about what’s possible, and a passion for analytics shared with our customers, means ceaseless development in emerging areas like AI, machine learning, IoT, risk management, fighting fraud and more”, added Goodnight.

“We’re honored to once again be the leaders in the advanced and predictive analytics market globally” said Kunal Aman, Head-Marketing, SAS Institute (India) Pvt. Ltd. “Ever since establishing our presence in India, organizations have placed their trust in us to solve their business challenges by leveraging data. As adoption of analytics in Indian industries rapidly moves-up the maturity curve, we continue to partner with them to help them innovate and create a sustainable competitive advantage. With SAS, you get solutions built on a powerful analytics platform to make a clear impact on business goals”, explained Aman.

Chandana Gopal, Research Manager for Business Analytics at IDC, viewed, “SAS has been able to retain authority in the advanced and predictive analytics market and continue to grow year over year”. “This is not an easy feat given the rise in the number of competitors entering the market. SAS’ tools now make it easier for users to develop in open source tools and then integrate their models into the SAS Platform. Capabilities like this help SAS stay at the top of the category”, added Gopal.

SAS reinvests into R&D more than twice the average for major technology firms. In 2017, SAS devoted 26 percent of its overall revenue of $3.24 billion into developing AI, IoT, data management and analytics software. Driven by more than 40 years of innovation, SAS has customers in 147 countries and at more than 83,000 business, government and university sites.

Powered by the SAS Platform, a strong analytics foundation that tackles a diverse set of challenges at scale, customers are empowered to make trusted business decisions from data-driven insights. The most recent release of SAS Viya embeds transparent artificial intelligence (AI) technology. New machine learning techniques help data scientists and business users alike produce more accurate analytical models with added layers of interpretability.


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