Fri, Nov 16 2018, 1:11 am

SAS intros SAS 360 Plan for marketing resource management

By Digital Edge Bureau, 19.07.2018, 08:08

Kunal Aman, Head of Marketing, SAS India

SAS, the well-know data management and business analytics software & solutions provider, has come out with SAS 360 Plan, a platform which enhances the overall marketing planning & operations of new-age firms and enterprises. SAS 360 Plan is wholly integrated with SAS Customer Intelligence 360. Marketers can also take advantage of the open APIs to easily connect with other platforms.

“Marketers face mounting pressure to achieve optimal results with budgets, resources and customer expectations that are constantly in flux. Disparate data and insights lead to misallocation of resources, lack of accountability and misaligned efforts. With SAS 360 Plan, we envision a future that gives marketing departments a continuous edge to get the highest return out of every marketing investment”, said Wilson Raj, Global Director of Customer Intelligence at SAS.

Kunal Aman, Head of Marketing at SAS India, viewed, “While new channels and platforms have proliferated the environment and changed the landscape of marketing considerably, a large number of marketing organizations in India still approach their tasks in old way. As the tasks from the function increase, marketing departments would need to change their ways to become more collaborative, agile and measurable.  The SAS 360 Plan enables teams to do exactly that”

“Today’s MRM (marketing resource management) tools address the shortcomings of their monolithic forebears and provide a modular, marketer-friendly approach to managing money, people, content and brand strategy,” writes Rusty Warner, Principal Analyst at Forrester, in the firm’s report Vendor Landscape: Marketing Resource Management. “The MRM can improve marketing’s ability to demonstrate the firm’s brand promise while optimizing spends and productivity”, added Warner.

Key capabilities of SAS 360 Plan include:

Strategic planning: Users can store marketing plans, schedules and supporting documents in a central, transparent location, allowing for easy collaboration among team members no matter their location.

Financial management: Marketers no longer have to stumble through spreadsheets to know their investment. SAS 360 Plan offers an integrated and aligned budget, so users can track progress and effectiveness of their marketing activities down to the campaign level.

Calendar management and workflow: Every organization wants to ensure projects are completed on time. SAS 360 Plan offers an integrated calendar to manage and track resources throughout execution, providing greater transparency, collaboration and accountability across teams. Workflow management gives all users real-time visibility into project timelines, as well as a process to assign tasks and deliverables to owners inside or outside of the organization.

Digital asset management: Marketers have the ability to organize their digital assets using tagging and cataloging, allowing for easy search and distribution. A secure infrastructure lets users manage and control multiple versions of an asset to ensure no work is lost in the shuffle.

Integrated analytics: The backbone of SAS 360 Plan, integrated analytics offers the ability to track and evaluate success. Marketers can measure ROI for plans, programs and activities in a single interface in real time, and then make faster, smarter decisions based on analytical insights.


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