For addressing the IT infrastructure requirements of typical small and medium enterprises (SMEs), Cisco Systems introduced its START range of solutions combining servers, networking gears, network security systems, and communication & collaboration platforms. Now, the company takes concerted initiatives for addressing SMEs and startups in the happening state of Gujarat with its START genre of solutions.
Yes, Cisco Systems India has deepened its commitment to Gujarat with the launch of Cisco START for empowering SMEs in the state with strong and standardized digital foundation so that they stay globally competitive. This initiative is aligned with Cisco’s commitment to accelerate Gujarat’s digital transformation and showcase how digitization can fuel economic growth, world-class innovation, sustainable competitiveness, and prosperity.
“We’re excited to be a part of Gujarat’s digital journey and help further the government’s vision to create sustainable competitiveness and prosperity. SMEs are a key pillar of the economy and are a huge source of employment and innovation. SMEs have a much wider geographic footprint than large enterprises and are best placed to democratise the benefits of digitization. We launched Cisco START as a commitment to help SMEs adopt a digital-first mindset that can help them digitize, secure their business and stay ahead of the technology curve”, said Sudhir Nayar, Managing Director, Commercial Sales, Cisco India & SAARC.
A digitized state aims to drive GDP growth, create jobs and foster innovation, enhance research and education, stimulate entrepreneurship, accelerate business innovation, develop economic cluster initiatives, and support infrastructure. Towards that, Cisco is the leading technology partner helping states across India become digital hubs of innovation by building sophisticated and forward-thinking IT network ecosystems that allow for greater connectivity, productivity, and security.
With Gujarat looking to drive growth through digitization, SMEs have become an essential component of the journey as the state houses one of the largest concentration of SMEs in the country. Increasing high-speed broadband coverage, rising adoption of mobile devices, improving connectivity quality and networks are accelerating the growth of Gujarat’s SME sector. However, SMEs face challenges such as access to right technology, lack of skill sets as well as high entry cost that limit their ability to scale and seize opportunities provided by digitization. An IDC’s survey of SMEs across India shows that the top three business priorities for SMEs are to reduce costs, gain operational efficiency, and improve productivity.