Despite growing competition emanating from likes of HP and Canon, Epson continues to lead the inkjet printers market in India—both in terms of volume and value.
In its latest Hard Copy Peripherals (HCP) Quarterly market report (2017 Q4), IDC says that Epson commands a clear lead in the inkjet printing category by grappling 54 percent market share in terms of value, and 42 percent by volume. The report indicates that HP follows Epson somewhat closely with a volume market share of 40 percent and value share of 32 percent. While, Canon captures 16 percent inkjet market in terms of volume (units shipped).
As per IDC, Epson L380 has been the highest selling printer model in the Inkjet category. Epson M-series (Monochrome InkTank) witnessed significant growth from Tier 2 and 3 cities as channel partners effectively developed newer markets such as Cooperative banks, State Government, etc. where end consumers preferred the Mono InkTank to a Mono Laser printer.
“It’s been a great year for Epson and we are delighted to have achieved the number one spot in the Inkjet printer market by value and volume for the calendar year 2017. At 54 percent , we’ve captured the majority of the market in terms of value. It is a great testimony towards our investment in technology and building commercially viable products. Epson were the pioneers and the first to launch InkTank printers in India. Since then, Epson’s InkTank Printers have been embraced by cost and quality conscious consumers across segments, be it home usage, commercial usage in print and copy shops or office usage for black and color printing” said Samba Moorthy, Vice President-Sales & Marketing, Epson India.
Epson has helped consumers across the home, commercial and office segments to print more by keeping the cost under control. The extremely low cost per print of 7 paise for Black and 18 paise for colour offered by Epson struck a chord with consumers and Epson has seen sale of InkTank printers in India go up exponentially over the years. In January 2018, Epson launched 5 new WiFiInkTank printers – L4150, L4160, L6160, L6170, and L6190. These new WiFiInkTankprinters are compact with the integration of the ink tank into the printer, unlike the previous models. The L-series WiFiprinters lower the total cost of ownership to businesses with its ultra-high page yields of 7,500 Black pages and 6,000 color (CMY) pages for each complete set of 4 ink bottles.