There is no doubt that automotive sector is one of the most matured verticals, which carries immense potential for absorbing new-age technologies including IoT (internet of things), AI (artificial intelligence), VR (virtual reality) and other forms of immersive media.
It is this realization which have been making technology providers to develop solutions for this sector.
Intel is one of the companies which has got massive planning for addressing the ‘data driven’ world of IoT, AI, and VR with its microcontrollers and other silicon products & solutions. Moreover, the fact that data picked up from various sources ultimately get converged at datacenters brings Intel right into the heart of technology evolution taking place in the ‘automotive ecosystem’.
In the opening keynote for CES 2018, Intel CEO Brian Krzanich highlighted how data is transforming the world around us and driving the next great wave of technology innovation. “Data is going to introduce social and economic changes that we see perhaps once or twice in a century. “We not only find data everywhere today, but it will be the creative force behind the innovations of the future. Data is going to redefine how we experience life – in our work, in our homes, how we travel, and how we enjoy sports and entertainment”, said Krzanich. Krzanich’s keynote marked the start of CES for Intel and provided tangible examples for how the company and its partners are unlocking the power of data to transform businesses and our daily lives.
In a keynote packed with glimpses into future technologies, Krzanich treated the audience to a dazzling array of data-driven innovations. In autonomous driving, he unveiled Intel’s first autonomous vehicle in its 100-car test fleet; disclosed that BMW, Nissan, and Volkswagen are moving their Mobil eye-based mapping design wins to actual deployments; and announced new collaborations with SAIC Motor and NavInfo to extend crowd sourced map building to China.
Focused on the future of AI, Krzanich announced a partnership with Ferrari North America to use Intel’s AI technologies to apply data from the racetrack to enhance the experience for fans and drivers. In immersive media, he introduced the newly established Intel Studios and announced Paramount Pictures will be the first major Hollywood studio to explore this technology in tandem with Intel to see where this will lead for the next generation of visual storytelling.