Wed, Oct 18 2017, 6:16 pm

20 years old ‘Canon in India’ to sparkle up Diwali with cameras

By Digital Edge Bureau, 08.10.2017, 12:13

Canon makes great efforts in making its cameras and related accessories available in every corner of India easily


Kazutada Kobayashi, President & CEO, Canon India: Canon lightens up its CIS stores, and organizes roadshows

Celebrating 20 years of its existence in the country, Canon India is continuing its endeavor of innovation and customer delight with increased enthusiasm. As part of the celebration coinciding with festivities in India, Canon has organized several exciting offers and workshops across the country.
“Festive season is that time of the year when celebrations are in full spirit. At Canon India, the milestone of 20 years of our existence in the country is marked in 2017 and this special year has been full of celebrations for us. Our experiential CIS (Canon Image Square) stores, customized roadshows, genre based workshops, product innovations and after sales support have all contributed in making the year another milestone in the history of Canon India”, said Kazutada Kobayashi, President and CEO, Canon India. We’ve closed the first half of the year with a 14 percent growth and are expecting to close the year too with a double digit growth”, added Kobayashi.
Eddie Udagawa, Vice President, Consumer Imaging and Information Centre, Canon India, said “Our products are designed with diligent focus on customer requirements, and our offerings take pride in contributing towards building memories for life. This festive season some of our key products are adding to the celebrations for our customers. We have exciting offers, like providing a Motorola Bluetooth headset on each purchase of EOS 200D, EOS 1300D and EOS 750D”. He said that additionally, 1000 lucky customers would win a chance to secure a ‘Make My Trip’ voucher worth Rs 10,000 on each of these purchases. Also, the Consumer System Products team has announced a 50 city roadshow, SPARKLE, which is envisioned to provide an impetus to our IT resellers with increased festive season sales.

Of Indian weddings and Canon cameras
Aimed at bringing photography aficionados under one roof and nurturing their passion for the imaging world, Canon India has organized photography workshops, dealer meets and is participating in photo fairs across the country.
The southern region of the country is witnessing multiple dealer meets in Chennai, Hyderabad and various other Tier II and Tier III cities. Citizens in the regions of Karnataka, Kerala, Tamil Nadu, Andhra Pradesh and Telanganawill get to see hoardings, raising the spirit of festivities. Roadshows are the ultimate field events. The purpose of roadshows is to take our company’s message and brand on the road. Roadshows are planned across cities in the region to increase brand awareness and product knowledge.
In the northern cities, photo fairs have been organized in Ludhiana, Lucknow, Rajasthan and Jammu to showcase the brilliance of aspiring/professional photographers. Likewise, photography workshops will be held in select Canon Image Square stores, schools and colleges and wedding photographers with an objective to reach out to every citizen that holds an enthusiasm for photography.
In the western region of the country, Canon will be organizing special wedding photography workshops in the cities of Mumbai, Pune, Jalgaon, Chiplun, Surat and Raipur. Inclusive of wedding photography workshops, a beginner’s level photography workshop would also be held at various corporates along with the photo exhibitions in Mumbai, Ahmednagar, Goa, Indore,Neemuch and Durg.  Participation in several college festivals is being organized to strengthen the awareness of photography among the youth. To enhance the brand visibility at the multi brand retail outlets a special branding drive is being organized in various outlets in cities like Mumbai, Pune, Nagpur,Indore, Ahmedabad and various Tier-II and Tier-III cities.
While, in the Eastern part of India, Canon has initiated a mass drive on retail branding, strengthening product visibility and outreach among major channel platforms. This retail drive would also support consumer products shelf share in the cities, across the region. Wedding workshops and genre based workshops like fashion, clinical, would also cover the tier II and Tier III towns, like Assansol, Coochbehar in West Bengal, Angul and Khurda in Odisha, Mujaffarpurand Gaya in Bihar, Ranchi, Jamshedpur and Dhanbad in Jharkhand along with Imphal and Dimapur in North East.  EOS academy workshops are being organized at the leading education institutes along with several corporate workshops, bringing the respective audiences closer to the world of photography. The company will also be participating in local fairs like Ranchi Photo Expo and Burdwan Expo, to showcase their products in addition to customer connect programs through Jobbers and Customer meets for its BIS products, aimed at enhancing Mikoshi sales in the Jobbers segment.


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