Mon, Jun 26 2017, 12:21 pm

SonicWall gallops into creating huge network of partners

By Digital Edge Bureau, 29.04.2017, 23:43
 
SonicWALL_Stuff_1

Firing on all cylinders: With great alacrity, SonicWall, the recently hived off, and an independent network security systems company, has galvanized a formidable network of channel partners for addressing the global SME as well as large enterprise markets including India


Since the hiving off as an independent company, SonicWall has put huge focus on creating highly-skilled and well connected army of channel partners who could take the network security systems & solutions to millions of SMEs and large enterprises the world over.  Shortly after becoming an independent company, SonicWall launched its much coveted ‘SecureFirst Partner Program’ on November 1st 2016, and within 150 days, over 10,000 partners have already registered as SonicWall resellers, and the SecureFirst Partner Program is now open to partners in Asia Pacific.
Also, the company has introduced two initiatives designed to help these partners secure customers in the shifting cyber arms race–SonicWall University to train partners on cybersecurity, and new global marketing programs and incentives to help the SonicWall channel deliver their cybersecurity solutions and services for small and medium-size enterprises (SMEs).
“The response from SonicWall’s channel partners to our spin out far exceeded even our own expectations,” said Bill Conner, President & CEO, SonicWall. “We’re excited that 10,000 partners have already joined the SecureFirst Partner Program and pleased to welcome 2,000 new partners to SonicWall. Today, we’re announcing major investments in education and marketing to help enable these 10,000 partners to assist their customers with securing their business. We know these cyber threats are shifting and small to medium-size businesses are increasingly becoming targets, but they often lack in-house expertise and rely on trusted partners to keep their infrastructure secure”, added Conner.

Focus SMEs:
SonicWall has also made unprecedented investments in mining and analyzing data collected by the SonicWall Global Response Intelligent Defense (GRID) Threat Network which collects real-time data from more than a million sensors worldwide. Key findings as reported in the SonicWall 2017 Annual Threat Report include that ransomware attack attempts, one of the most insidious new threats, grew by 167 times year-over-year to 638 million and in the majority of cases is launched via email. Additionally, SonicWall research shows that 62 percent of Internet sessions are now encrypted with either SSL or TLS, providing greater data security but also building a dark channel that threat actors can leverage to launch encrypted attacks.
Many small to medium-size businesses are extremely shorthanded when it comes to having the resources on hand to address these new advanced threats. Information security non-profit ISACA predicts a shortage of two million cybersecurity professionals by 2019. Partners are invaluable IT consultants helping SMBs put in place the technologies to detect and prevent security breaches, but partners continue to clamor for more focused real-time education.

SonicWall University:
To address the lack of trained cybersecurity resources available to SMBs and enable SonicWall partners to provide the best real-time industry offerings to their customers, SonicWall has unveiled SonicWall University. This channel enablement program is designed as an extension of the SecureFirst Partner Program, helping communicate insights SonicWall has gleaned from the SonicWall GRID Threat Network to the partner community in a structure they can learn from easily.
More than 5,600 individuals in the SonicWall channel already have earned technical certifications through existing SonicWall certification programs which will continue. Now partners can also access SonicWall University with rich enablement content, tools and resources delivered via an on-demand, web-based platform.

New Marketing Initiatives:
In addition to SonicWall University, SonicWall has launched a major marketing campaign in response to partner requests to help educate prospective and current customers on the most pressing cyber  threats today. Partners can access prepackaged campaign materials and apply for market development funds online through a new SonicWall Partner Portal. Partners can earn special discounts and rebates for using these programs to drive business.

0 comments

Add your comment

Nickname:
E-mail:
Website:
Comment:


− 2 = six

Other articlesgo to homepage

Gigabyte intros AORUS GA-Z270X motherboards

Gigabyte intros AORUS GA-Z270X motherboards(0)

Gone are the days when the PC gaming was supposed to be a mere pastime; now, the PC gaming takes the form of organized sporting instances. And the market that feeds this consumer segment has turned into a business worth billions of dollars globally. As per the report published recently by DFC Intelligence (DFCI), the

Israel’s Vital Intelligence Group to tap Digital India market

Israel’s Vital Intelligence Group to tap Digital India market(0)

Vital Intelligence Group, Israel’s leading cyber security solutions provider—which specializes in defending critical infrastructure and modern age enterprises—is all set to address the Indian market. A slew of governmental initiatives including Digital India, Make-in-India, and smart-cities have opened up grand market possibilities around cyber security systems & solutions, something companies including Vital Intelligence Group want

Converged infrastructure becomes mainstream: IDC

Converged infrastructure becomes mainstream: IDC(0)

In a recent survey, conducted by IDC to understand the adoption, benefits, challenges, and buying behavior trends in converged and hyper converged infrastructure, this has been confirmed that converged infrastructure is preferred for core applications with very high IOPS (Input/output operations per second) and low latency requirements—especially as these appliances are pre-integrated and tested for

Stellar gets ISO 27001 certification for quality ISMS regime

Stellar gets ISO 27001 certification for quality ISMS regime(0)

India’s Stellar Data Recovery, the leading data recovery, data erasure and data migration solutions provider, has been certified with ISO 27001 standard containing the requirements for information security management system (ISMS).The ISO 27001 certification has been awarded on successful completion of a formal external audit of Stellar’s ISMS. This makes this clear that Stellar Data

Xerox India appoints Compuage as its national distributor

Xerox India appoints Compuage as its national distributor(0)

Working incessantly for strengthening its channel presence with its wide repertoire of laser printers and consumables, Xerox Corporation has added yet another national distributor—this time Mumbai-based Compuage Infocom. Almost a year back, Xerox roped in Kolkata-based Supertron Electronics as its national distributor for handling its imaging & printing systems as well as supplies. “In our

read more
banner

Contacts and information

New Delhi (India)

Social networks

Most popular categories