Since the hiving off as an independent company, SonicWall has put huge focus on creating highly-skilled and well connected army of channel partners who could take the network security systems & solutions to millions of SMEs and large enterprises the world over. Shortly after becoming an independent company, SonicWall launched its much coveted ‘SecureFirst Partner Program’ on November 1st 2016, and within 150 days, over 10,000 partners have already registered as SonicWall resellers, and the SecureFirst Partner Program is now open to partners in Asia Pacific.
Also, the company has introduced two initiatives designed to help these partners secure customers in the shifting cyber arms race–SonicWall University to train partners on cybersecurity, and new global marketing programs and incentives to help the SonicWall channel deliver their cybersecurity solutions and services for small and medium-size enterprises (SMEs).
“The response from SonicWall’s channel partners to our spin out far exceeded even our own expectations,” said Bill Conner, President & CEO, SonicWall. “We’re excited that 10,000 partners have already joined the SecureFirst Partner Program and pleased to welcome 2,000 new partners to SonicWall. Today, we’re announcing major investments in education and marketing to help enable these 10,000 partners to assist their customers with securing their business. We know these cyber threats are shifting and small to medium-size businesses are increasingly becoming targets, but they often lack in-house expertise and rely on trusted partners to keep their infrastructure secure”, added Conner.
SonicWall has also made unprecedented investments in mining and analyzing data collected by the SonicWall Global Response Intelligent Defense (GRID) Threat Network which collects real-time data from more than a million sensors worldwide. Key findings as reported in the SonicWall 2017 Annual Threat Report include that ransomware attack attempts, one of the most insidious new threats, grew by 167 times year-over-year to 638 million and in the majority of cases is launched via email. Additionally, SonicWall research shows that 62 percent of Internet sessions are now encrypted with either SSL or TLS, providing greater data security but also building a dark channel that threat actors can leverage to launch encrypted attacks.
Many small to medium-size businesses are extremely shorthanded when it comes to having the resources on hand to address these new advanced threats. Information security non-profit ISACA predicts a shortage of two million cybersecurity professionals by 2019. Partners are invaluable IT consultants helping SMBs put in place the technologies to detect and prevent security breaches, but partners continue to clamor for more focused real-time education.
To address the lack of trained cybersecurity resources available to SMBs and enable SonicWall partners to provide the best real-time industry offerings to their customers, SonicWall has unveiled SonicWall University. This channel enablement program is designed as an extension of the SecureFirst Partner Program, helping communicate insights SonicWall has gleaned from the SonicWall GRID Threat Network to the partner community in a structure they can learn from easily.
More than 5,600 individuals in the SonicWall channel already have earned technical certifications through existing SonicWall certification programs which will continue. Now partners can also access SonicWall University with rich enablement content, tools and resources delivered via an on-demand, web-based platform.
New Marketing Initiatives:
In addition to SonicWall University, SonicWall has launched a major marketing campaign in response to partner requests to help educate prospective and current customers on the most pressing cyber threats today. Partners can access prepackaged campaign materials and apply for market development funds online through a new SonicWall Partner Portal. Partners can earn special discounts and rebates for using these programs to drive business.