Re-branded Emerson Network Power gets new CEO - Digital Edge
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Re-branded Emerson Network Power gets new CEO

By Digital Edge Bureau, 07.12.2016, 22:11

The New Logo: Emerson Network Power has been re-branded as Vertiv

In a significant move, Platinum Equity, which acquired Emerson Network Power at whopping cost of $4 billion, has been rebranded as Vertiv. Coinciding this re-branding process, the company has also appointed Rob Johnson as CEO of the new entity. He was the President & CEO of APC when the company was sold to Schneider Electric for $6.1 billion in 2007.  While at APC he also served as General Manager of the company’s Availability Enhancement Group. Johnson, most recently an operating partner at Kleiner Perkins Caufield & Byers.
Bryan Kelln, partner and president of portfolio operations at Platinum Equity, said that Johnson’s leadership skills and technical expertise make him a perfect fit to lead Vertiv.“Rob has a unique blend of industry knowledge, operational acumen and entrepreneurial spirit,” said Kelln. “This is a transformational opportunity for the company and we believe Rob is the right leader to grow the business as we establish a culture focused on speed, innovation and customer service”, added Kelln. “It’s a fresh start for a business that already has so much going for it. I look forward to working with my new colleagues at Vertiv as we begin this transformational chapter in the company’s history,” said Johnson. “As an independent company, Vertiv will operate with great freedom to make business strategy and investment decisions, move more quickly like a startup, and focus on innovative solutions for our customers, including those in the growing cloud computing, mobile and IoT networks”, explains Johnson.
Vertiv will build on the broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered as Emerson Network Power, including its industry-leading flagship brands ASCO, Chloride, Liebert, NetSure and Trellis.
In support of its rebranding as Vertiv, the company has unveiled its new website at and starting in January 2017, will launch an advertising campaign to introduce its new brand with the theme ‘Your Mission is Critical’.
The campaign will run in major business and technology industry print and online media.


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