Today’s video surveillance market is very much solution-driven, where ‘solution providers’ piece together components sourced from different vendors. Usually they don’t find every system and software coming in from a single vendor; therefore a great deal of pick and choose option takes its precedence over monolithic sourcing of products while designing and implementing IP video surveillance solutions especially for SMEs and large enterprises. It is this realization which has made Axis Communications, the Swedish IP digital surveillance major, to bring in the complete systemic bouquet of systems of its OWN MAKE which go into creating standardized and complete solutions for SMEs. However, for large enterprises, the company has many technological alliances especially in the areas of video analytics software, switching as well as network storage systems.
For taking this message of its self-reliance in terms of providing complete product portfolio to partners for addressing SME market, the company at ‘Axis Solutions Day 2016’ held at New Delhi has showcased its solution possibilities in its totality including Zipstream—an intelligent in-camera compression technology—Axis perimeter defender, a high-end video analytics application, and a range of high performance IP cameras.
Themed ‘Innovating for a Smarter, Safer World’, the event has put a united and complete face of Axis Communications, which in recent times broadened its capability repertoire by acquiring a slew of companies including Citilog, Cognimatics and 2N. The Delhi event, focusing on Out-of-the-Box-Surveillance offerings, has also coincided with the completion of its 20 years of global operations. Axis Communications is said to have been the pioneer of IP surveillance cameras at a time when it was analogue technology all around.
The company has reoriented itself for addressing the burgeoning SME market with its complete platter of video surveillance systems and solutions which it partners offer to the Indian market. The company has got more than 2600 registered partners who are spread across the length and breadth of the country. However, there are 35 solution partners who take complete solutions to SMEs and large enterprises. Axis Communications also puts a huge focus on training its partners. The company makes use of its ‘Axis Academy’ platform for training and certifying its partners in the country. “We welcome new partners into our partners’ ecosystem. We’re very much focused on training and enabling them for catering to the growing Indian IP surveillance market more efficiently”, says Sudhindra Holla, Country Manager, Axis Communications India & SAARC.
In the meantime, the company has executed some of the challenging projects under government’s safe city program which includes places like Nanded, Kolhapur and Bhavnagar. Some of other important customer wins include Mysore Palace, RahejaIT Park and Persistent Systems where Axis Communications’ partners have deployed integrated IP video surveillance solutions. “There is a growing trend in the country to hasten and upgrade the security installations across enterprise sectors like banking, IT, transportation, retail, healthcare including safe city and critical infrastructure and we see a huge potential here. Axis products are easily integrated with a host of other applications allowing solution providers to blend surveillance with access control, intelligent building management systems, building analytical content and many more. We see demand from mid-market going up faster”, says Holla. “We’ve a robust partner distribution framework which is a strong pillar of our business and our long standing commitment with existing and new channel partners, we foresee high growth and opportunities in making India a safer and smarter place,” he added.