Fri, May 26 2017, 6:41 pm

Twitter’s self-service ad gets hot embrace by Indian SMBs

By Digital Edge Bureau, 27.01.2016, 14:33
 
Twitter_1

Twitter’s self-service ad is being increasingly adopted by India’s burgeoning SMBs

Twitter_APAC_1

Emily Huo, Head of SMB Sales, Asia-Pacific: Bright market prospects in India

Social media is an innocent platform, which behaves the way users want it to behave. This has served as personalized and intimate vehicles for carrying views and thoughts and even personalities of colossal numbers of users in the ‘fairly’ connected world. But the way social media is being used for harnessing better business proposition is truly heartening—millions of companies are making use of this wonderful mass-media platform for branding and customer facilitating purposes. However, of many social media platforms, Twitter is the one which has walked extra miles by launching easy-to-handle mechanism for putting personalized advertisements by user companies on its platform. Launched in September 2015 in India and 200 other countries, the service called ‘self-service ad’ has attracted a large number of companies especially small and medium businesses (SMBs) from across the globe. However, the responses around this newly launched service platform in India have become phenomenal as the country—home to 51 million SMBs—has been zooming ahead on the faster trajectory of growth and development.
Since the self-service ad platform was launched in India, thousands of Indian SMBs have advertised on Twitter. This makes India one of the fastest-growing SMB markets for Twitter worldwide. In fact, depending on the business goal, Twitter’s ‘self-service ad’ platform helps business owners reach the right target audience, develop objective-based campaigns, create best-format ads, as well as use analytics to improve their campaign. “The exponential rise of the Internet, mobile, social media, along with the changing face of Digital India, has made this country one of the leading startup hubs worldwide. India is one of Twitter’s fastest-growing SMB markets worldwide and, in just four months, is already our third largest SMB market in Asia Pacific, after Japan and Australia. We’re excited to work with the Indian SMB community to help them achieve their business goals and reach over 320 million Twitter users worldwide”, said Emily Huo, Head of SMB Sales, Asia-Pacific.
Some of the companies which have been reaping the benefits out of this campaign include Magic Sewa, Mumbai City Football Club, Axis Mutual Fund, Action Aid India, Nandos’ India, and Edelweiss.
If we take the example of MagicSewa, this Delhi-based radio cab service has been using Twitter to raise brand awareness, to generate leads and to get people to start taking rides with them by encouraging mobile app promotions to download their mobile app, and website clicks to take booking through their website. The ROI has been high, as the business owner has invested less than 1$ per engagement.
On the other hand, Mumbai City FC, the Mumbai team of the Indian Super League, has used Twitter’s self-service ad platform to gain brand equity, increase brand awareness and to increase engagement of their Tweets, which will eventually lead to ticket sales.
While, Axis Mutual Fund ran several campaigns on Twitter’s self-service ad platform including ‘Do your homework’ and ‘Tax man says’ to increase investor awareness on their financial instruments and products and to reach a micro-targeted audience of the top influencers on the platform.

0 comments

Add your comment

Nickname:
E-mail:
Website:
Comment:


− 4 = four

Other articlesgo to homepage

Kaspersky’s encryption technologies get US certification

Kaspersky’s encryption technologies get US certification(0)

In a new development, Kaspersky Lab’s encryption technologies for business end-point security software solutions  have been certified by the National Institute of Standards and Technology (NIST) as fully compliant with the America’s Federal Information Processing Standards (FIPS) 140-2 standard. The FIPS 140-2 is the national computer security standard for the United States of America and

Lenovo brings in ThinkServers for Indian SMEs

Lenovo brings in ThinkServers for Indian SMEs(0)

Lenovo, which has emerged as one of the leading players in enterprise IT space, has come out with cost effective entry level servers— ThinkServer TS140, a tower server; and ThinkServer RD450, a 2U rack server. Aimed at India’s burgeoning SME folks, these two models are first addition to the EB G server range under the

element14 prepares for 7th annual electronics roadshow

element14 prepares for 7th annual electronics roadshow(0)

element14 will be unveiling a host of exclusive new technologies and solutions from technology partners Freescale, Texas Instruments(TI), Panasonic, TE Connectivity and Weidmuller, at the element14 7th annual electronics roadshow in Pune. On this event Ravi Pagar, Regional Director – India and Asean, element14 Asia Pacific said, “At our roadshow customers will benefit from hearing

GIGABYTE motherboards get Windows 10 ready

GIGABYTE motherboards get Windows 10 ready(0)

GIGABYTE has made many of its motherboards including its 100 series boards, the Intel X99, Z97 and H97 boards as well as its AMD 990FX, 990X and 970based motherboards are ready to support Microsoft’s Windows 10. GIGABYTE’s engineers have worked hard to ensure that the drivers and BIOS on all current GIGABYTE motherboards are ready

Dell SonicWALL intros 802.11ac based TZ wireless firewalls

Dell SonicWALL intros 802.11ac based TZ wireless firewalls(0)

Dell has released Dell SonicWALL TZ Wireless Firewall Series, a comprehensive wireless network security solutions that enable both small- and mid-sized businesses and large, distributed enterprises to realize the benefits of enterprise-class 802.11ac wireless performance and security, with a simple network set-up and management console, all at a lower total cost of ownership. Wireless is

read more
banner

Contacts and information

New Delhi (India)

Social networks

Most popular categories