belekjet.com Of Adobe’s marketing cloud and Microsoft Dynamics CRM - Digital Edge
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Of Adobe’s marketing cloud and Microsoft Dynamics CRM

By Digital Edge Bureau, 30.04.2015, 17:20
 
Synergizing Adobe’s marketing c loud solutions with MS Dynamics CRM

Synergizing Adobe’s marketing cloud solutions with MS Dynamics CRM

Adobe and Microsoft Corporation have announced a strategic partnership that will redefine how enterprises manage their marketing, sales and services to better engage with customers across all touch points. The partnership will include the integration of Adobe’s industry leading Marketing Cloud Solutions with Microsoft’s best-in-class Dynamics CRM and allow brands to deliver experiences that take all customer engagements into account – from reach and acquisition to retention and loyalty. This new integration will help eliminate frustrating customer experiences that result when marketing, sales and service interactions are siloed.  “Helping our customers reinvent productivity and business processes is one of our top priorities. Partnering with Adobe enables us to deliver a comprehensive set of customer engagement processes to enterprise customers to help them be more productive and better engage with their customers. The integration of our industry-leading Dynamics CRM solution with Adobe Marketing Cloud will enable business professionals to maximize their investment in technology and deliver breakthroughs in marketing, sales and customer care,” said Kirill Tatarinov, Executive Vice President, Microsoft Business Solutions.
“Adobe and Microsoft are creating the industry’s first large-scale solution for connecting the customer experience across all touch points. We are making it possible for the long-held promise of the customer-centric enterprise to become a data-driven reality.” said Brad Rencher, senior vice president and general manager, Digital Marketing Business at Adobe.
Microsoft Dynamics Marketing, Microsoft’s integrated marketing management solution, includes capabilities like marketing resource management that are complementary to Adobe Marketing Cloud to provide added value to customers. The partnership will bring an integrated CRM-Marketing solution to marketers across many industry segments including financial services, travel and leisure.
Both companies are committed to expanding other areas of collaboration and product integration including Adobe Marketing Cloud Solutions running on the Microsoft Azure Cloud platform. Adobe Campaign and Adobe Experience Manager are now certified on Microsoft Azure. Adobe already partners with Microsoft Azure to deliver streaming of major sporting events including the Olympics and Super Bowl through Adobe Primetime. The companies are also working on a connector that would enable data and insights from Adobe Analytics to appear in Power BI, Microsoft’s business analytics service that enables people to see all of their data through a single pane of glass, providing a consolidated view across a business.

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