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For e-commerce entrepreneurs Dell brings in eMavericks

By Digital Edge Bureau, 01.04.2015, 18:00

The launch of eMavericks by Dell and CIO Association of India (CAI) give e-commerce entrepreneurs in India a deliberative platform where best technology practices can be discussed, analyzed and improvised so that customers get the ultimate online buying experience

As India is gripped by the e-commerce culture which has seen mushrooming growth of entrepreneurs, Dell India and CAI (CIO Association of India) have brought in eMavericks, an initiative where people, processes and technologies are discussed and thoroughly debated on so that the new-age market landscapes stay competitive, thereby satisfying customers who long for faster, fool-proof, safe and efficient transactions and the final delivery of their orders. The very idea of e-commerce rests on efficient and rugged IT infrastructure and allied solutions on which online market places run smoothly.
“The quality of technology deployed and management in the datacenter can have a strong overbearing on the efficiency of companies in the e-commerce sectors. Since the entire business model of such companies are based on the internet, customers in the sector need to build their IT solutions to face the growing trends of social, mobility, cloud and analytics which will have a significant impact on the workload demands of organizations”, says Sudharsan R, Commercial Marketing Head, Dell India. “Our past successes with customers in the same space have given us the confidence to launch eMavericks in an effort to support the growing needs of the e-commerce ecosystem. Dell has historically served as not just a technology enabler, but a business enabler for enterprise customers, and we want to carry forward this vision through the program”, adds Sudharsan.
According to a research done by Associated Chambers of Commerce and Industry of India (ASSOCHAM) along with PricewaterhouseCoopers (PwC), the e-commerce industry is likely to see a compounded annual growth rate (CAGR) of 35 per cent and cross the $100-billion mark in value over the next five years. With the growing competitiveness in the sector, it has become imperative for e-commerce companies to give due consideration to the implementation of robust IT infrastructure in their respective organisations.
While, Ranjit Metrani, Director & General Manager, Geo Head – South, Dell India opines, “According to a recent report by Forrester, the internet population will have 125 million online buyers by the end of 2019, which also implies the e-commerce sector in India is expected to grow exponentially. Dell is known as the pioneer of the e-commerce concept, when in 1996, it opened website for business”. “Today Dell is a large integrated IT Company and has provided technology solutions to reputed companies such as Flipkart, MakeMyTrip,  eBay and Shutterfly among many others in the online space. We provide our customers with future ready technology which enables them to provide not just technology solutions but derive business benefits”, says Metrani.
Ravindra Krishnappa, CEO of Collatebox, an active angel investor, says “I was delighted to be part of this launch event. This is a much needed initiative that brings in scale thinking on technology for entrepreneurs. Not only did the entrepreneurs discuss online and ecommerce related business issues, but, there were quite a few relevant points made on opportunities in openstack, supply chain optimization”.
Another participant, Amit Sharma, a serial entrepreneur in the e-commerce space, currently working on his third start-up says, “It was amazing to be part of eMavericks launch event and interacting with so many exciting ecommerce entrepreneurs.”
Amarinder Singh, Chief Involvement Officer – CIO Association of India said: “Being a CIO in the e-commerce sector is certainly a challenging task with the core functions and customer satisfaction in the sector highly dependent on the effective functioning of IT infrastructure. eMavericks is a first-of-its kind platform for ecommerce players to engage in technology related discussions related to the sector, the fruitfulness of which will be instrumental to their success in the industry at large.”


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